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    <loc>https://www.ericalynneportfolio.com/about</loc>
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  <url>
    <loc>https://www.ericalynneportfolio.com/home</loc>
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      <image:title>Home</image:title>
      <image:caption>T-shirt design for Christian Appalachian Project (2018)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home</image:title>
      <image:caption>Amanda Gorman illustration (2021) 15% of proceeds benefited the Kentucky Black Writers Collaborative</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>T-shirt design (2019) Wine label (2021)</image:caption>
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  <url>
    <loc>https://www.ericalynneportfolio.com/design-branding</loc>
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    <lastmod>2023-02-13</lastmod>
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      <image:title>Design + Branding</image:title>
      <image:caption>Label design for Pivot Brewing (2020) This design was inspired by Natural Bridge, KY and created digitally using the Procreate App and finalized in Illustrator. This cider sold out within the first week of its release and Pivot Brewing contacted me to create another series of labels for their Hard Cider Seltzers in 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6109946087c16c0beb8c11d4/2ca68498-a995-4197-b5c1-3a829b3fc983/SW_GREEN.JPG</image:loc>
      <image:title>Design + Branding</image:title>
      <image:caption>Label design for Pivot Brewing (2021) This design is inspired by Kentucky's Cumberland Falls for Pivot's new series of Hard Cider Seltzers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6109946087c16c0beb8c11d4/25baea68-48da-4df6-bdb8-64439ac469cb/Ben+Woodard+Book+Cover.jpeg</image:loc>
      <image:title>Design + Branding</image:title>
      <image:caption>Book cover design and lettering for Kentucky author Ben Woodard (2019) This design was created using the Procreate app and amazon book templates. This is now Ben Woodard's best-selling children's book, with over 1,000 sold in its first year and at one point in 2019, this book was in the top 100 best-selling children's books in mystery and adventure on Amazon.com.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Hand drawn chalk cover for best-selling authors Marcia Thornton Jones and Debbie Dadey's first Ebook (2018)</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Book cover lettering for best-selling author Tiffany Reisz (2018) I was approached by Tiffany to design the lettering for her special, limited edition hardcover release of "The Chateau". It performed so well that she ended up ordering more copies, and commissioning me to illustrate her characters to increase engagement and merchandise sales.</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Poster for lettering class at the UK Fine Arts Institute (2021) I created a series of posters for my workshop at the FAI for marketing purposes. This workshop filled within a month due to increased social media engagement on this poster.</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Design for Coach Colene branding (2020) Coach Colene reached out to me to create personalized thank you cards to people who helped make her conference a success. This design was created in Procreate using a photo reference of the Motivation Wall attendees, including me, created at her EmpowHer Conference in 2019.</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Amanda Gorman illustration (2021) 15% of all proceeds benefit the Carnegie Center's Kentucky Black Writers Collaborative. Over 500 copies have sold.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6109946087c16c0beb8c11d4/4347b564-4a36-49c7-a81b-937c3a3aedd7/CAPshirt.jpg</image:loc>
      <image:title>Design + Branding</image:title>
      <image:caption>T-shirt lettering and design for Christian Appalachian Project (2018) I illustrated this design by hand and vectorized it using Adobe Illustrator. This design was used to create two T-shirts for Christian Appalachian Project's online fundraising store. It has been stocked for over 3 years reaching over 300 sales.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6109946087c16c0beb8c11d4/b1ed1438-91f8-48a9-bb5b-4ae40795ca77/IMG_5424.JPG</image:loc>
      <image:title>Design + Branding</image:title>
      <image:caption>Chalk sign by Erica (2018) in partnership with My Pride Apparel, an online clothing store empowering Black women voices and styles.</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Kentucky Bees label design for NerdBabes.Co candle company. Design was created in 2020 and a limited edition of lavender honey scented candles launched in 2021. 15% of all proceeds benefited Kentucky apiaries.</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Catalog cover lettering and design for Carnegie Center for Literacy and Learning Summer 2018 catalog. This was Carnegie's most well-attended season to date. This design prompted several Kentucky writers to commission me to design their book covers.</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>New Opportunity School for Women program catalog. Photography and tagline by Erica (2012) During my Berea College capstone Public Relations course, I interned for the NOSW for six months, and during this time I worked with the nonprofit to develop radio, print, and digital advertising and re-branding initiatives. After multiple drafts of their new tagline, mine was chosen to represent their mission of serving Appalachian women. In 2018, the tagline has been revamped to include slightly different language.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Invitation to Literary Luncheon at the Carnegie Center. Staging and photography by Erica Cook (2015) in partnership with Carnegie Center previous Art Director, Luisa Trujillo, who created the invitation's language. This is a picture of the invitation since digital files cannot be accessed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6109946087c16c0beb8c11d4/6500ead9-43cf-41c3-ad76-bbd847061e12/LexArts.jpg</image:loc>
      <image:title>Design + Branding</image:title>
      <image:caption>LexArts catalog cover. Staging and photography by Erica Cook (2016) This is a picture of the catalog since the digital file cannot be accessed.</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Poster for the Carnegie Center's annual Books in Progress Conference. Design by Erica Cook (2022) I managed all of the advertising and marketing for the 2022 Books in Progress Conference, which ended up being one of the Carnegie Center's largest conferences to date. I also designed and formatted the conference agenda, and make it accessible on Carnegie's website for the first time.</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Carnegie Center's Carnegie Classics: The Little Prince. Design and description by Erica Cook (2022) My team and I also coordinated and managed the event that sold over 350 tickets, and raised over $12,000 for the Carnegie Center.</image:caption>
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    <image:image>
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      <image:title>Design + Branding</image:title>
      <image:caption>Carnegie Center Winter/Spring 2023 catalog. Photo by Tom Eblen. Cover and layout by Erica Cook (2022)</image:caption>
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